OUR STORY
Two Irish and a Norwegian couldn’t understand why companies made Made-to-Measure so complex...
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Have you ever had a customer say that they like the suit, but they would prefer a different colour? Or they like the style of that jacket, but would like it with a different fabric? Of course they would!
How can we expect 2-3 styles to work for all of our customers?
This is one, of many, benefits Made-to-Measure brings to any Menswear store operating this business model.
But sadly, Made-to-Measure comes with a bit of a bad rap.
Either you work with some of the top tier suppliers, and pay for it.
or
You work with cowboys, and equally, pay for it.
Unlike pretty much every other industry, there was no middle ground.
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No one can deny the benefits Made-to-Measure offers the business owner or the customer
Business Owner
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Reduced Stock Inventory Reliance
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Ability to Change Rapidly with Styles
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All Products are Tailor Fitted
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Lowered Business Financial Risk
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Hard to Compete Against
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Greater Eco-Friendly Clothing Model
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Less Time Spent Unpacking "Stock"
The Customer
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Choice Over Fabric Cloth Selection
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The Power of Product Style Design
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Clothing that is Tailored to Your Body
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Purchasing Eco-Friendlier Clothing
So you're a Menswear business owner and you're saying
"Yes, what the hell, why does every Menswear business not operate like this?"
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Well...
Made-to-Measure has never fully taken off as a worldwide concept because:
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It's difficult to operate as a business model
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It's expensive
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It's slow
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It's easy to make a mistake
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Due to high retail price, takes a certain customer to purchase
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Not scalable
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These 6 points became our manifesto.
The Plan
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To start a consumer brand in China, to learn the ropes. Check.
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Then, after 3 years, to ensure we had strong & diversified production capabilities, amazing fabric supplier relationships, software that was built with a store owner in mind, so he could handle all the intricate details of the process with clicks of buttons and flicks of designs, all through a seamless web application. Check.
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The results:
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We had managed to develop a system which was pretty simple to use.
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The cost of producing them were very close to Ready-to-Wear levels.
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Most of our Clothing could complete production and deliver for 10 days
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We had special fail safe checkpoints in place to protect against mistakes
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We formed our Marketing so that it would appeal to a mainstream guy
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We integrated all processes into 1 app - 1 app to rule them all!
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We have partnered up with over 48 Retailers across the EU and USA regions and this number is growing month by month.
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Our number one goal is to supercharge local Menswear businesses in these regions, so they can benefit from high quality, fast, affordable and most important, sustainable, Made-to-Measure Menswear.
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If you are a Menswear store owner reading this, please, get in touch. we would love to hear from you, even if just for a chit-chat.
Cheers,
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Rónan
Founder of RJ MTM
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PS: Our pricing will blow you away!